Dzinr work closely with our clients to select a brand design direction from several initial sketches.
We then use a precision-built brand skeleton to ensure point-perfect dimensions, ratios and balance; something that always pays dividends when you recreate your brand in large formats.
These initial brandmark devices and typefaces are first built just using black, shades of black and white, in both positive and inverted versions. If your brand works at this basic level, guaranteed it will only get better as we add pantone-matched colours, gradients, shadows and textures to add the finishing touches.
Once the really hard bit of brand design has been decided and finalised, it’s a good idea to invest a little extra time and money in a set of professionally produced Brand Guidelines.
Brand Guidelines a collection of do and don’t instructions; a recipe guide for anyone involved in printing or fabricating your brand, so they know exactly how it should look, whether in small print or on the side of a building.
Imagine the cost of putting right a big print run or huge sign that doesn’t conform to your brand.
Trademarking your new brand is an often overlooked but commercially valuable step in building your brand. Dzinr consider this eventuality right from the outset, as our brand strategy works include searches on existing trademarks that a brand concept may infringe or prove difficult to trademark, being too close to an existing mark.
Where appropriate, a trademark can legally protect your brand from being passed off by other traders or companies.