When you’re enthusiastic about building brands, it’s tempting to dive in and start throwing shapes.
Dzinr understands that every business needs to start their branding or rebranding journey with a step back, to understand the backdrop of your brand. Analysis of what shows up on the radar helps us understand the competition, intended positioning and brand vision, before we get all creative.
If your brand vision includes trademarking, our forward thinking helps avoid infringement and possible legalities further down the road.
We like to create brands that mean a lot; not just to business owners but more importantly meanings that resonate with the people you want your business to engage with.
Your brand is not simply a logo; it’s a collection of feelings, attitudes and perceptions held by your audiences; an emotional response to your symbols, words and visual identity.
Arguably, your brand can be your most valuable asset. It’s worth investment and a little time to get it right; to be proud of it.
Ideally, a brand name should mean something; not just in the definition of the word itself, but to both the people inside the business and, more importantly to it’s customers.
We try to help our clients, whenever possible, to maximise the meaning and memorable-ness of their brand name.
It’s also worth discovering any negative connotations in other markets if you plan to conduct business outside your familiar marketplaces.