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Under A Cover of Darkness

Under A Cover of Darkness

The legend of the Venetian lover and adventurer Casanova names a new Prosecco, bottled under a dark cover of opaque black, labelled in metallic silver, gold and rose.

New entrants to the coveted Prosecco market, Casanova Prosecco, are fusing the generations-old traditions of the norther Italian Prosecco vineyards with one of Venice’s most enduring exports; the legend of Giacomo Casanova. An 18th century adventurer, playboy and womaniser, he was reputedly a legendary lover. This persona and the mysterious pursuits of the masquerade carnival add intrigue and mystery to this new brand, allowing mischief to be had under the cover of darkness; echoed by the range of Prosecco being wrapped in opaque black bottles with traditional art and typefaces in silver, gold and rose.

Casanova Prosecco appointed Dzinr early on in the brand formation to help polish the brand from it’s then current position. We then went on to help the Venetian company with their prosecco bottle design, tear-away box packaging artwork, international beverage packaging compliance, corporate stationery and display artwork three colours; one for each product type.

Once the product works were finished, Dzinr went on to create the brand’s official responsive, mobile-ready website, complete with content management system, in English, Italian, Russian and Chinese.

Carlo Parodi, CEO of Carat Lux, commented, “We used Dzinr to create our artwork and design our website. We were delighted with their professionalism and the creative results achieved for us. Dzinr grasped our concept and interpreted it to a very high level. We would have no hesitation in recommending them to potential clients.”