Dzinr create and install the last piece of the Alexandra Worsley to Amaranth rebrand project with brand new shopfront signage.
Health & Wellbeing market leader Alexandra Worsley appraoched us to execute a complete rebrand, away from the former owner’s name.
We were asked to come up with a new name, reflective of their health & wellbeing ethos, their products and treatments. The brand style had to be classy and inviting, yet strong enough to appeal to both women and men. Additionally, the new name could only begin with the letter ‘A’!
After substantial research and presentation of alternatives with their meanings and intonations, the name ‘Amaranth’ (meaning ‘unwilting’) was chosen. Heralded since ancient times, this vibrant fucia plant boasts many health-boosting properties. From this, our team created the brand, identity, a suite of marketing materials and the external signage to the retail store, all echoing Amaranth’s vibrant colour.