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Celebrity Closet Becomes BAE.Boutique

Celebrity Closet Becomes BAE.Boutique

Dzinr help Bramhall-based online fashion etailer Celebrity Closet rebrand into bigger and better BAE.Boutique

Celebrity Closet became our client earlier this year after a chequered development of their original ecommerce store. Barely 3 months into our programme of overhauling their online presence, the company reported a 4-fold increase in online revenues.

We have continued to help the company promote their merchandise, both online and offline. Inevitably, their product range has outgrown a simple ‘celebrity inspired’ line and so the time has come to evolve their brand; to aid the company in moving to the next level.

Their target audiences remain in the 16-30 age bracket and as such, their new identity reflects this with the name BAE Boutique; (B.A.E.) meaning Before Anyone Else; an abbreviated term of endearment.

In addition to the name, Dzinr have taken advantage of the newly released top level domain .boutique to create a brandmark that is both concise and memorable.