Village Square Bramhall gets a brand new website, showcasing shops, promotions and events, designed and built by Dzinr.
Over the past year, Village Square Bramhall has seen substantial investment and improvements towards upgrading Bramhall’s central mixed development, including small shopping centre and office buildings. Landlords HIMOR extended the investments in include a brand new website to promote the centre.
On being awarded the contract, the team here at Dzinr set about scoping the functions of the website and learning what the problems of the previous design have been. Chief among these were that the existing site was not mobile friendly but included such annoyances as the centre receiving table booking requests for the restaurants that call Village Square Bramhall home.
The new mobile-ready responsive website has been built using the same workflow and CMS as previously employed to make the transition from old to new as easy and possible, whilst also limiting the amount of ongoing resource the website would need to be effectively maintained. Dzinr automated many features to achieve this goal, including the interlinking of stores and their current promotions.
The new site not only promotes each of the retail stores more effectively, it also provides handy features such as a directory and site search right within the header of the site, making these functions accessible at all times. Also integrated is Dzinr’s email marketing platform eSpresso and several SEO and security improvements in the site’s CMS.
Paul Wrigglesworth, Associate Director at HIMOR Group, commented: “The brief we gave to Dzinr focused on improving the appearance of the website and upgrading the compatibility of the site across all user platforms. The website would be used to complement the physical investments made to the Village Square Bramhall in recent years.
Dzinr’s work more than met our expectations, resulting in a more user friendly site for both our staff and, more importantly, customers. The new business directory and navigation between pages has made the site more intuitive which, combined with the fresh and vibrant appearance, marketing integration and photography, should really support the businesses in the Square. Thanks to the team at Dzinr for their informed suggestions throughout.”
