BRIEF
When Singapore-based civil engineering firm Leowin Asia Pacific came to us, it was for the development of their website and not their brand.
However, on seeing the existing brand used a stock image of a Persian gold artefact, we quickly advised Leowin that they had been misinformed as to the safe practice of this design; a redevelopment of this image as a custom brandmark both added an asset to the company, whilst removing the liability of potential fines for using an unlicensed image.
