BRIEF
Health & Wellbeing market leader Alexandra Worsley appraoched us to execute a complete rebrand, away from the former owner’s name.
We were asked to come up with a new name, reflective of their health & wellbeing ethos, their products and treatments. The brand style had to be classy and inviting, yet strong enough to appeal to both women and men.
Additionally, the new name could only begin with the letter ‘A’!
