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Online Fashion Re-Brand

Online Fashion Re-Brand


Existing clients Celebrity Closet came to Dzinr following a string of bad experiences in developing their ecommerce store.

Following the rebuild and simplification of the supporting technologies, Celebrity Closet wanted to remove confusion between their brand and others in the same retail sector.

Celebrity Closet wanted to adopt the phrase BAE (Before Anyone Else), a current term of endearment. The new brand also had to contain a heart, to echo the previous brand device.