BRAND NAMING

Your brand is, arguably, your most valuable commercial asset. To ensure its success and recognition, invest in brand design expertise to create a strong brandmark that resonates with your target audiences and business stakeholders alike.

WHAT YOU ARE

Whether taking inspiration from founders names, core commercial offerings or service locations, our team work closely with you to create a shortlist of brand concepts.

WHAT YOU'RE NOT

Equally important to brand selection is avoiding names that don't accurately portray your business, whether referring to activity, locations or generalisations.

ASPIRATION

Your brand is not simply a logo. It is a collection of feelings, attitudes and perceptions held by your audiences; an emotional response to your symbols, words and visual identity.

Too many businesses fail to undertake suitable analysis and evaluation of the marketplace they wish to enter with a new brand, resulting in confusion or worse, legal entanglement, later on in their timeline.

CONNOTATIONS

Our brand research evaluates not just the positive meanings and connotations of, but also any potential negative associations attached to your brand name shortlist.

EXISTING TRADEMARKS

Our process includes searches on existing trademarks to avoid stepping on toes or creating a brand name that may prove difficult to protect via trademarking.

ONLINE ASSETS

The selection of a brand name may be influenced by the availability of applicable, concise and memorable domain names and social media handles. As such, these assets form part of our research and evaluation.

Brand strategy is formulated from the concepts and subsequent research phases within our branding process.

POSITIONING

Identifying your key markets and ideal customers alongside market competition helps to clarify your brand's USPs or competitive edge.

TRADEMARKING

To protect your brand investment from 'passing off', trademarking your brand name and brandmark can prove invaluable, especially in retail and F&B sectors where consumer confusion can not only be commonplace but potentially damaging to your brand.

Trademarking helps to avoid lengthy and costly disputes and legal action, should your competition try to persuade your customers away from your business.